A SaaS product initially designed to bring immersive 'stories' (like those on TikTok/Instagram) to e-commerce websites. Currently pivoting to help brands leverage their influencer content and repurpose it, and to assist growth marketers in lowering CPA (Cost Per Acquisition).
Opportunity5.0
Why now
E-commerce experiences are 'old and boring' compared to social media. Brands want better ways to utilize influencer content and lower their CPA.
Market gap
A solution that bridges the immersive content experiences of social media with e-commerce, specifically by helping brands repurpose influencer content and lower CPA.
Business fit
Type
SaaS
Target
E-commerce brands, growth marketers, companies with influencer content.
Revenue
decent mrr (before pivot)
Founder
Founders with deep understanding of e-commerce user experience, influencer marketing, and performance marketing, with strong product development skills for SaaS.
Scores
Problem
6.0
Feasibility
5.0
Why now
6.0
Go-to-market
5.0
Confidence
8.0
Proof signals
Initial product was 'super cool' to beholders but not solving a critical problem (solution chasing a problem).
Feedback from Nike indicated a need for better site discovery and innovative solutions.
Current pivot signals: focus on influencer content repurposing and lowering CPA for growth marketers.
Comparison with Growth Assistant's sales funnel at ShopTalk (Kahani got fewer meetings, indicating weaker product-market fit initially).
Keyword demand
Keyword
Volume
Growth
E-commerce Experience
170/mo
-71% YoY
Influencer Content
140/mo
-19% YoY
SaaS E-commerce
260/mo
-46% YoY
Lower CPA
20/mo
+50% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.