A community-based apparel brand centered around the daily practice of mindfulness at 2:16 PM, aiming to make mindfulness 'cool' and culturally integrated through merchandise and shared rituals. It currently operates with an SMS list for daily reminders.
Accelerated cultural interest in mental health and mindfulness; desire for practical, rather than 'woo-woo,' approaches to wellness. Ritual-based brands are gaining traction.
A practical, culturally 'cool' mindfulness brand that unites people around a specific daily ritual, distinct from abstract mindfulness apps or generic wellness brands.
| Keyword | Volume | Growth |
|---|---|---|
| mindfulness apparel | 30/mo | 0% YoY |
| community brands | 720/mo | -55% YoY |
| ritual-based products | no data | no data |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
I mean my real aspiration is to build something bigger than case Kenny... I'll tell you two things that I'm working on to that effect the first thing is actually somewhat inspired by mad happy it's called 216 Social Club if you go to 216socialclub.com