Establish a mural agency in underserved Tier 2 or 3 cities to arbitrage advertising space on blank walls. The agency would secure wall placements from building owners, manage artists for mural creation, and sell these placements to advertisers seeking hyper-local or creative out-of-home advertising, leveraging the viral potential of murals over traditional billboards.
Traditional billboards are ignored; murals generate organic social impressions and earned media due to their artistic process and shareability. Opportunity in Tier 2/3 cities where no one is doing it.
Lack of creative out-of-home advertising options in Tier 2/3 cities; untapped 'remnant inventory' of blank walls not used by traditional billboard companies.
| Keyword | Volume | Growth |
|---|---|---|
| Mural advertising | 110/mo | -46% YoY |
| Out of home advertising | 3,600/mo | +22% YoY |
| Creative marketing | 1,300/mo | -58% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
so it's not a new idea I've already built one I know the ins and outs of it very well