A business creating 10-15 minute immersive 'halftime show' style events for physical and digital gatherings beyond major sports events (e.g., events with 1M, 100K, 10M viewers). This would combine artists and brands, offering a discounted rate to the main event by contributing value.
Opportunity5.9
Why now
Post-pandemic desire for large gatherings, increasing digital events, content needed for captive audiences. 'Post pandemic that these super bowl type events are going to get a lot bigger and the ecosystem events around a lot of these events are going to get a lot bigger so yeah yeah it's a cool it's cool to think about what how you could build a business around creating i mean you kind of alluded to it earlier create um halftime shows or similar events short like 10 to 15 minute events that are really immersive that can be um inserted into either physical or digital events'
Market gap
No dedicated business focused on creating these immersive short-form events for the broader market of smaller (but still large) events.
Someone with experience in event production, talent management, brand partnerships.
Scores
Problem
8.0
Feasibility
7.0
Why now
9.0
Go-to-market
6.0
Confidence
8.0
Proof signals
Super Bowl halftime show success (Dr. Dre, The Weeknd investing millions for ROI).
People tuning in specifically for ads/halftime shows.
Desire to make events 'richer and more interesting.'
Brings communities together.
Keyword demand
Keyword
Volume
Growth
Immersive events
210/mo
-19% YoY
halftime show production
10/mo
0% YoY
digital events
260/mo
-33% YoY
event content
50/mo
-64% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
Personality-Market Fit | Nuseir Yassin, Nas Daily10:49
it makes me think like is there an opportunity to do half-time shows but for other events so obviously super bowl has 100 million people watching or more um but there's tons of events that have a million people watching 100 000 people watching 10 million people watching where you can create a business that basically creates these tours and you can combine these artists you combine the brands and then you sell it to the nfl the nhl college whatever thoughts