A software tool (e.g., Slack bot, email system with dashboard) designed to collect, categorize, and analyze employee feedback on daily difficulties. The goal is to identify patterns, improve workplace efficiency, and enhance employee satisfaction by giving a voice to issues that hinder productivity. The product could be branded as "Feedback Magnet."
Opportunity6.4
Why now
Increasing focus on employee well-being, feedback culture, and productivity. Digital tools like Slack and email facilitate easier implementation and scalability compared to traditional methods. Existing apps for upvoting/downvoting similar concepts demonstrate market readiness for digital solutions.
Market gap
A specific focus on structured, recurring feedback about 'what made your day difficult,' patterns identification, and direct departmental/executive-level insights, potentially differentiating it from more generic employee feedback or performance management systems.
Business fit
Type
SaaS
Target
Companies and organizations of all sizes, department leaders, executive teams, employees seeking a voice.
Revenue
SaaS subscription, per user/per month model (unknown specific range)
Founder
Cat, with 20 years of experience implementing this system in various forms (restaurants, companies she advises), is a strong founder candidate.
Scores
Problem
9.0
Feasibility
7.0
Why now
7.0
Go-to-market
6.0
Confidence
9.0
Proof signals
Cat has used a literal version for 20 years in business across various settings.
Currently implemented in Slack channels and via email in companies Cat runs and advises.
Greg Isenberg's strong positive reaction: "I see it now I love it," "how do I invest?"
Cat mentions having used apps with upvoting/downvoting for similar feedback mechanisms.
Keyword demand
Keyword
Volume
Growth
employee feedback tool
260/mo
-56% YoY
workplace efficiency software
10/mo
-67% YoY
HR tech
2,400/mo
-45% YoY
employee engagement platform
1,000/mo
0% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
The MMDD Framework | Where It Happens PodcastEpisode source
it's literally why i implemented the mmdd log made my day difficult log in every restaurant i've ever opened