A service that helps creators with an audience on one platform expand their reach to other platforms (e.g., YouTubers to newsletters, podcasters to video). It would involve co-incubation or co-ownership of media properties, taking a revenue share in exchange for operational support and expertise.
The rise of the creator economy, 'unbundling of media,' social networks becoming more video-oriented, and creators' desire for diversified revenue streams and operational support.
Creators often lack the time, expertise, or operational support to effectively expand to new platforms. Existing solutions might be too general or focused on only one aspect.
| Keyword | Volume | Growth |
|---|---|---|
| Creator economy | 1,900/mo | 0% YoY |
| Audience growth | 70/mo | -36% YoY |
| Cross-platform media | 20/mo | -75% YoY |
| Content incubation | no data | no data |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
there's this big opportunity to build like audience in a box business if you're big on any individual on any platform you'll probably be big on other platforms as well