An internet platform for real estate security deposits that allows tenants to place their deposit into alternative assets (equities or crypto), splitting the appreciation upside with the landlord, while guaranteeing the original deposit value to the landlord.
Opportunity5.1
Why now
High inflation makes traditional security deposits lose value for tenants. The archaic system of checks and bank accounts is ripe for disruption by internet platforms and smart contracts. Massive untapped capital in deposits.
Market gap
The current security deposit system is outdated, provides no financial benefit to tenants (or limited for landlords), and can be contentious. Existing alternatives often just shift risk rather than creating shared value or investment opportunities.
Someone with strong fintech, real estate, and regulatory/legal expertise.
Scores
Problem
9.0
Feasibility
6.0
Why now
9.0
Go-to-market
7.0
Confidence
10.0
Proof signals
"I talked about...how I wanted a service I would pay for a service to basically send a lawyer's letter to get my uh to get my security deposit back"
"a modern day security deposit platform for real estate... tenant has the option to put the deposit into alternative assets equities or crypto"
"tenant is happy because inflation isn't eating away at the deposit the landlord is happy because the landlord splits the upside with the tenant"
"45 billion dollars tied up in security deposits sitting in stable checking accounts"
"advancements now recently in legislation that have allowed for like more creative insurance products and different kind of takes on this"
"this is cash that's literally just sitting around doing nothing... 45 billion dollar pool of cash annually that is just sitting around doing nothing"
Keyword demand
Keyword
Volume
Growth
security deposit investment
no data
no data
real estate fintech
70/mo
-71% YoY
tenant deposit app
no data
no data
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
Why You Should Start a Business For Older Adults16:44
idea of the day a modern day security deposit platform for real estate The tenant posts the security deposit the landlord sees it the tenant has the option to put the deposit into alternative assets equities or crypto the tenant is happy because inflation isn't eating away at the deposit the landlord is happy because the landlord splits the upside with the tenant