Feedback Magnet / MMDD Log Product for Organizations
A software tool (e.g., Slack bot, email integration with dashboard, dedicated app) that digitizes and streamlines the 'Made My Day Difficult' (MMDD) log and constant feedback mechanism within organizations. It allows employees to easily submit feedback, identifies patterns, and provides actionable insights for managers to track improvements in performance and culture.
Opportunity6.9
Why now
Traditional feedback cycles (e.g., year-end reviews) are insufficient, leading to lost GDP and talent. There's a growing need for continuous, actionable feedback to foster employee growth and retention, especially with remote/hybrid work.
Market gap
A dedicated, easy-to-use, and culturally integrated tool for constant, micro-feedback and MMDD logging, providing actionable insights for individual and organizational improvement, beyond general survey tools.
Business fit
Type
SaaS, Communication Tool, HR Tech
Target
Companies looking to improve internal feedback culture, managers, HR departments.
Revenue
High (SaaS for B2B)
Founder
Someone with experience in HR tech, internal tools, or enterprise SaaS, with a strong understanding of organizational psychology.
Scores
Problem
9.0
Feasibility
7.0
Why now
9.0
Go-to-market
8.0
Confidence
9.0
Proof signals
Kat Cole's 20-year successful implementation of MMDD log, and its evolution to Slack channels and apps.
Explicit desire to 'productize this' and invest, with potential branding ('Feedback Magnet').
Comparison to mental health tech (Spring Health, Lyra) showing successful B2B human-element solutions.
Problem of 'lost GDP' and arbitrary performance reviews due to poor feedback.
Black Mirror episode concept of rating interactions points to a societal interest in constant feedback loops.
Keyword demand
Keyword
Volume
Growth
feedback culture
210/mo
-77% YoY
MMDD log
no data
no data
HR tech
2,400/mo
-45% YoY
performance management
4,400/mo
-46% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
The Power of Becoming a Feedback Magnet with Kat Cole | Where It Happens42:23
I have used a literal version of the mmd d-log for 20 years in business it's now a slack channel and all the companies I run and advise or an email if the culture isn't comfortable with an open slack channel I've used apps where you upvote and downvote what made people's day difficult