A mobile application designed for couples to facilitate structured monthly check-ins, inspired by Kat Cole's personal practice. It provides prompts for open communication about relationship dynamics, personal growth, and shared goals, allowing couples to track their relationship's evolution and proactively address issues.
Opportunity6.4
Why now
Modern relationships often lack structured communication mechanisms, leading to unspoken issues and missed growth opportunities. People are increasingly seeking tools for personal development and relationship health, beyond initial dating apps.
Market gap
A dedicated, easy-to-use, and structured app for continuous relationship check-ins and progress tracking for established couples.
Business fit
Type
Mobile Application, Lifestyle App
Target
Couples (dating, married, long-term partners) seeking to strengthen their relationship through structured communication and feedback.
Revenue
Medium (subscription for couples)
Founder
Someone passionate about relationship health, psychology, or consumer app development.
Scores
Problem
7.0
Feasibility
7.0
Why now
8.0
Go-to-market
6.0
Confidence
9.0
Proof signals
Kat Cole's 15-year successful implementation of monthly check-ins, demonstrating its effectiveness.
Greg's immediate interest and desire to use it with his wife.
Observation that existing apps focus on initial dating, not ongoing relationship health.
Explicitly called 'another startup idea' and 'should be in an app'.
Keyword demand
Keyword
Volume
Growth
relationship app
2,900/mo
-18% YoY
couples communication
880/mo
-32% YoY
relationship journaling
40/mo
-25% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
The Power of Becoming a Feedback Magnet with Kat Cole | Where It Happens48:18
my husband and i do these monthly check-ins... we asked the same questions every month what's been the best part of the last 30 days what's been the worst part of the last 30 days tell me one thing i can do differently to be a better partner for you and that is either a stop a start or continue what has worried you the most in the last 30 days what has given you the most pride and what are you most grateful for Every 30 days since we have met we have asked and answered those questions to each other