Offer specialized Facebook and Google Ads consulting to small businesses, solopreneurs, and specific verticals (e.g., event organizers, salons, Patreon creators). Differentiate by offering a trustworthy, non-intimidating approach and performance-based pricing (percentage of revenue/sales) instead of expensive agency retainers.
Opportunity6.8
Why now
The market for small business ad services is filled with expensive agencies and untrustworthy consultants. Many small businesses don't realize the potential of paid ads or have been burned by bad experiences. Meta ads are effective for demographics over 40, a large and often overlooked market. Silicon Valley 'status symbols' (like not running ads) don't apply to most small businesses, creating an open opportunity.
Market gap
A trustworthy, non-agency, and performance-oriented ad consulting service tailored to the specific needs and budget constraints of small businesses and niche markets.
Business fit
Type
Service/Consulting
Target
Small business owners, solopreneurs, event organizers (yoga retreats, creative retreats, design, art installations), niche operators (salons, female product owners, Patreon creators) who are hesitant about traditional ad agencies or 'douchy' consultants.
Revenue
Percentage of client revenue; potentially millions if scaled (e.g., filling events for a cut of ticket sales).
Founder
An experienced, trustworthy individual with deep expertise in Meta/Google ads, strong sales skills, and an understanding of specific niche markets.
Scores
Problem
9.0
Feasibility
7.0
Why now
8.0
Go-to-market
8.0
Confidence
10.0
Proof signals
Jonathan Courtney's company (AJ&Smart) successfully spends over $1M/year on ads, refuting the 'ads don't work' narrative.
Anecdotal evidence of event organizers struggling to fill events due to lack of ad expertise.
The negative perception of 'douchy guys with gold Rolexes' in the ad space.
Jonathan Courtney's personal experimentation advising others on lead generation and ad funnels.
Another non-douchy consultant successfully running ads for spiritual retreats.
Keyword demand
Keyword
Volume
Growth
Facebook ads for small business
1,000/mo
-12% YoY
Meta ads consultant
20/mo
-50% YoY
Google ads for events
20/mo
+200% YoY
Solopreneur ad help
no data
no data
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
How to build a million dollar sales funnel using Facebook AdsEpisode source
I think there's a massive empty space in the market for not douchy non agency companies who help other people run Facebook ads literally that