A reward system for gamers where linking their gaming accounts (e.g., Steam) allows them to earn tokens for in-game activities like hours played, kill/death ratio, or login streaks. These tokens can then be redeemed for affiliate products from gaming brands or streamers, similar to a 'Drop' app but for the gaming vertical.
Opportunity6.5
Why now
The massive, engaged gaming market, widespread use of gaming platforms like Steam, and proven success of loyalty/reward models in other sectors.
Market gap
A dedicated, platform-agnostic (initially Steam) loyalty and rewards program for gamers based on their actual in-game activity, which leverages affiliate partnerships rather than direct purchases.
Business fit
Type
Loyalty program, app, marketplace
Target
Gamers, particularly Steam users for an MVP.
Revenue
Not enriched
Founder
Someone with a strong understanding of the gaming industry, loyalty programs, and API integrations.
Scores
Problem
7.0
Feasibility
7.0
Why now
8.0
Go-to-market
8.0
Confidence
9.0
Proof signals
Steam has 'literally hundreds of millions of users,' representing a large, untapped data source.
The success of 'Drop' app, which raised $50-75 million and has 5 million downloads, demonstrates the viability of a similar reward model.
Greg calls it a 'huge huge idea.'
Keyword demand
Keyword
Volume
Growth
gaming rewards
5,400/mo
-33% YoY
Steam loyalty
no data
no data
affiliate marketing gaming
50/mo
-86% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
Startup ideas brainstorm (steal this $100k/month idea)8:55
Matthew mcore sandies on Instagram says this idea is like the rewarding exercise idea but for gaming