Develop a certification program for external facilitators, consultants, or in-house staff to teach and implement a creator's intellectual property (e.g., frameworks, methodologies) within organizations. This strategy focuses on tapping into the highly lucrative B2B education market.
Online creators frequently under-monetize their large audiences. The B2B education market is massive and often inefficient, offering significant revenue potential and a gap for modern, learner-centric content. There's a strong desire for IP to have broader societal and organizational impact.
B2B training is often described as 'God awful' and not learner-centric, primarily compliance-driven. The B2B world is 'years behind' the B2C market in adopting modern educational approaches, creating a significant opportunity for creators to introduce engaging, cutting-edge content and frameworks.
| Keyword | Volume | Growth |
|---|---|---|
| B2B education | 10/mo | -67% YoY |
| Corporate training | 1,600/mo | -66% YoY |
| IP licensing | 1,900/mo | +222% YoY |
| Certification programs | 8,100/mo | -33% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
certifying other people to teach facilitate consult on your IP