An agency specializing in end-to-end planning, execution, and optimization of Black Friday and other major seasonal sales campaigns for e-commerce businesses, operating primarily on a performance-based fee structure (a cut of incremental revenue).
Opportunity6.9
Why now
E-commerce businesses constantly seek to maximize revenue during critical sales events like Black Friday, yet many lack the expertise or resources for optimal campaign execution. A specialized, performance-based agency de-risks the investment for merchants and fills a clear market need.
Market gap
A scarcity of specialized agencies focused exclusively on Black Friday/seasonal sales campaigns, particularly those willing to work on a performance-based model, which aligns incentives with client success.
Business fit
Type
Agency (Service)
Target
E-commerce store owners, particularly those with significant ad spend or those currently underperforming during peak sales periods.
Revenue
Millions (by taking a percentage of large e-commerce sales increases)
Founder
Experienced e-commerce marketers, copywriters, and sales strategists with a track record of successful campaigns.
Scores
Problem
9.0
Feasibility
7.0
Why now
9.0
Go-to-market
8.0
Confidence
10.0
Proof signals
Greg's strong endorsement: 'that's actually brilliant no it sound like I know there's going to be people in your audience who are going like yeah whatever but actually that's excellent that's a really good idea like well yeah that's really good I love that would work'
The example of a copywriter reaching out proactively in August and securing work for Black Friday campaigns.
Greg's own team providing strategic Black Friday consulting, demonstrating the need.
Keyword demand
Keyword
Volume
Growth
Black Friday agency
no data
no data
e-commerce marketing agency
390/mo
-74% YoY
performance marketing
5,400/mo
-46% YoY
sales campaign management
10/mo
-50% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
How This Guy Makes His Entire Year's Revenue in Black Friday WEEK24:20
it's like another startup idea which is so you can go and build the software and or you can actually create the Black Friday agency yes oh my God yes yes and then you can that's actually brilliant no it sound like I know there's going to be people in your audience who are going like yeah whatever but actually that's excellent that's a really good idea like well yeah that's really good I love that would work