An agency that partners with SaaS companies (especially those with recurring revenue models) to provide specialized customer onboarding calls and training. The agency would aim to significantly increase user adoption and retention by ensuring customers fully utilize the product's potential, thereby creating substantial value for the SaaS client.
Opportunity5.1
Why now
Many SaaS products are powerful but complex, leading to underutilization and churn. Companies struggle to scale effective onboarding. The value of increased retention is quantifiable and significant for SaaS businesses. A specialized agency can offer expertise and scale.
Market gap
A gap between product complexity and user adoption, leading to preventable churn for SaaS companies. Existing solutions (self-serve, generic support) are often insufficient. A specialized, outsourced solution for proactive onboarding and training is missing.
Business fit
Type
Service, Agency
Target
SaaS companies with recurring revenue, particularly those with complex products and high churn due to low adoption (e.g., Notion).
Revenue
High (value-based pricing, recurring contracts)
Founder
Customer success experts, product managers, sales/marketing professionals with experience in SaaS, agency owners.
Scores
Problem
9.0
Feasibility
7.0
Why now
8.0
Go-to-market
7.0
Confidence
10.0
Proof signals
Superhuman's model of scheduling training sessions for new users, leading to high engagement.
Notion's example: many users love it but don't know how to use it fully, leading to a marketplace of templates to fill the gap.
Quantifiable value of retention for SaaS businesses (e.g., 'increase retention 8% that's worth $30 million a year').
Keyword demand
Keyword
Volume
Growth
SaaS retention
30/mo
-57% YoY
customer onboarding agency
no data
no data
customer success as a service
10/mo
-67% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
5 game-changing startup ideas from a life hacking genius1:01:52
no-brainer business idea... an agency that basically does these onboarding calls for companies