Create high-end, premium versions of existing basic niche dating sites (e.g., those in the Match Group portfolio). By upgrading the user experience and charging higher fees, you can build a profitable business ripe for acquisition.
The Lox Club proved that premium niche dating works. Existing niche sites built by conglomerates look outdated.
Most niche dating sites are basic and lack a premium, curated feel. Users are willing to pay for highly curated experiences tailored to their specific identities.
| Keyword | Volume | Growth |
|---|---|---|
| lox club | 3,600/mo | -19% YoY |
| niche dating apps | 320/mo | +52% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
go through match.com and IAC... portfolio and just create premium versions of what you see on their website