Products Driving In-Real-Life (IRL) Community Experiences
Develop innovative products or services that foster and enhance in-person community experiences. This idea capitalizes on the significant post-COVID demand for real-life interactions and a growing desire to disengage from excessive screen time, as captured by the viral quote: 'the internet used to be a place to get away from real life now real life is a place to get away from the internet.'
Opportunity7.2
Why now
The post-pandemic surge in demand for in-person activities, coupled with widespread digital fatigue and the cultural shift towards valuing real-life experiences.
Market gap
An unmet need for thoughtfully designed products and services that effectively bridge the gap between digital interaction and meaningful, high-quality in-person engagement.
Business fit
Type
Experiential Service / Event Platform / Community Tool
Target
Individuals and groups actively seeking authentic, memorable, and engaging in-person connections and experiences.
Revenue
Not enriched
Founder
Community organizers, event planners, experience designers, or founders passionate about fostering human connection.
Scores
Problem
9.0
Feasibility
6.0
Why now
9.0
Go-to-market
7.0
Confidence
7.0
Proof signals
"IRL is greater than URL meaning there's just so much Alpha in creating products that drive IRL community experiences"
"I had a quote that went viral in 2023 which is the internet used to be a place to get away from real life now real life is a place to get away from the internet"
"I think there's a lot of demand pent up demand to create interesting experiences in person"
Keyword demand
Keyword
Volume
Growth
IRL community
30/mo
+100% YoY
in-person experiences
30/mo
+50% YoY
digital detox
5,400/mo
+22% YoY
experiential marketing
5,400/mo
-33% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.