A platform designed to connect junior designers with top tech companies by having them complete design assignments. The platform promised feedback and would forward the best submissions to its network, aiming to facilitate hiring for emerging talent.
General need for talent acquisition and career development, but market conditions (deteriorating market, tech layoffs) made companies less willing to pay for junior talent access.
Believed to address the gap in junior designers getting noticed and companies vetting junior talent effectively, but primary hypothesis on talent quality and willingness to pay was disproven.
| Keyword | Volume | Growth |
|---|---|---|
| junior designer hiring | no data | no data |
| design talent acquisition | no data | no data |
| design portfolio review | 20/mo | -50% YoY |
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
we called it Dash ... we were going to change the face of design and hiring for junior designers we were going to get them hired and the best ones Rising above and getting them hired at the best tech companies in the world