An agency that leverages comedians' expertise to inject humor and improve storytelling in business talks, focusing on measurable engagement like 'laughs per minute'. It aims to transform dull business presentations into engaging, memorable 'edu-tainment'.
Opportunity7.1
Why now
Platforms prioritize video content that is both educational and entertaining ('edu-tainment'). There's a high demand for authentic storytelling and engaging presentations in a crowded content landscape.
Market gap
Existing public speaking coaching often lacks a dedicated focus on comedic timing and punch-up from professional comedians, leaving a gap for specialized humor-integration services.
Business fit
Type
Agency, Service
Target
Business speakers, conference organizers, corporate trainers, executives.
Revenue
High-ticket service (project-based or retainer)
Founder
Comedians, public speaking coaches, content strategists with an understanding of humor.
Scores
Problem
9.0
Feasibility
7.0
Why now
8.0
Go-to-market
7.0
Confidence
10.0
Proof signals
David Nill's personal success story, transitioning from hating public speaking to becoming a comedian and founding this agency concept.
Observation that audiences lean in for stories/jokes but speakers often fail to land them.
Specific example of Nathan Barry improving his own talk with David's advice, resulting in a 'great laugh every single time'.
Keyword demand
Keyword
Volume
Growth
public speaking
14,800/mo
-18% YoY
business presentation
1,000/mo
-32% YoY
comedy writing for business
no data
no data
storytelling for business
390/mo
-56% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
How To Make Money As A Creator | Nathan Barry (ConvertKit)20:02
there's a guy named David Nill who uh he's this Irish guy lives in the Bay Area who hated public speaking forced himself to get into standup comedy in order to overcome his fear of it and now he like he's quite a good comedian if you look up his videos he's done really really well he did something a really interesting service one of these agencies that I think is just fascinating he said when I sit in an audience and I'm watching like a conference talk I hear a story right because everyone knows when you tell a you know give a conference talk you should tell stories your voice changes when you're telling the story you'll see the audience start to lean in they're like blah blah blah boring thing always telling a story then they lean in and pay attention so what David was saying is he notices the audience do that he's like as a comedian I can see where the joke is going and then like the speaker totally fails to land the joke he's like there was a great joke there like you could have done this punchline and so what he did is he got a bunch of his comedy friends together and said we're going to make an agency where we will punch up your business talks You bring a talk that you've already done and you send it to us and we will write it no more than 5% and we will make your talk funny and we will measure laughs per minute throughout your talk