Acquire the X Games, form a Decentralized Autonomous Organization (DAO) to involve the community and athletes, and completely reimagine the brand. This hybrid approach combines traditional media strategies (e.g., 'Drive to Survive' style content) with Web3 components (NFTs, special access, community governance) to revitalize the X Games, empower athletes, and foster fan engagement.
Opportunity7.5
Why now
Overwhelming community and investor interest, mature Web3 technology for new ownership models, current lack of personality-driven content in extreme sports, opportunity to empower athletes and increase prize money.
Market gap
ESPN/Disney's focus on 'bigger, faster, higher, stronger' rather than athlete personalities. Lack of cultural icons in extreme sports. Low prize money for athletes, hindering career viability. Limited athlete ownership and direct profit from likeness.
Business fit
Type
Acquisition/Media/Community Platform (Hybrid)
Target
Extreme sports athletes, fans, Web3 enthusiasts, institutional investors, traditional sports media consumers.
Revenue
billion dollar plus IP franchise (potential)
Founder
Individuals with experience in investment banking, sports media, Web3, and community building.
Scores
Problem
8.0
Feasibility
7.0
Why now
9.0
Go-to-market
8.0
Confidence
10.0
Proof signals
a couple of big athletes start reposting it the domikong soo jumps on it alexis ohanian jumps in there
lindsey vonn is in my dms i'm getting [ __ ] texts from dez bryant
red bull rockstar monster energy all these big agencies huge investor groups reaching out with interest
the interest in the community was vibing on this idea of buying and completely reimagining the x games
all of the random people reaching out who you might not consider extreme sports fans or skaters that were reaching out with all of these memories
thread did over 2 million impressions
man on the moon moment for web 3 (or four minute mile moment for web3)
rumors swirling around in the space that somebody is getting close to a transaction
Keyword demand
Keyword
Volume
Growth
X Games
33,100/mo
-18% YoY
DAO
27,100/mo
-18% YoY
Web3
14,800/mo
-55% YoY
Extreme Sports
9,900/mo
-18% YoY
US English Google Ads volume from DataForSEO; growth uses returned monthly search history.
Source episode
State of the Union: DAOing the X Games | Where It Happens1:22
i pitched an idea basically to web 3ify the x games to go and acquire it form a dow to go and buy the x games and then completely reimagine it